Kell Keep-straight Shampoo

Kell Keep-straight Shampoo is a very delicate product, based on natural virgin keratin and Pracaxi oil. Specifically formulated to maintain Kell treatment effectiveness over time, it is SLES\ SLS and salts free and cleanses your hair making it moisturized, shiny and soft.

Use: apply the right amount of shampoo, lather with water and massage gently to form rich and soft foam. Rinse and repeat the application.


• Wash carefully your hair with Kell Pre-treatment Purifying Shampoo, if necessary repeat again for perfectly clean hair.
• Dry naturally your hair, removing all the water in excess.
• Pour into a bowl the necessary quantity of Kell Hair Smoothing Treatment. A 30ml dose* is enough for most of the customers with medium-length hair. Starting from the nape, apply the treatment with the brush in portions of about 1 cm, from the root to the ends. Using a fine-toothed comb will help you distributing the product.
• After having spread well the product, leave it to rest from 10 to 20 minutes. To favour the efficacy of the product, the use of sources of heat or a plastic cap is advisable. Avoid humid sources of heat.
• End drying with hairdryer and brush.
• Pass the hair strengthener on locks of width similar to that of the titanium sheet and of about half-millimeter thickness.
See the table for the ideal number of hair strengthener smoothing and temperature.
• The slight fume that will come out is only water steam and product in excess that evaporates.
• Rinse thoroughly with warm water* and afterwards wash your hair with Kell Keep-Straight Shampoo and apply the Kell Keep-Straight Conditioner. Dry and shape according to the customer’s need. To prolong the effect of the treatment, we recommend the use of Kell Keep-Straight Shampoo and Kell Keep-Straight Conditioning Foam also at home.

*To obtain an extra-straight effect, it is advisable not to wash your hair in the next 72 hours nor use the normal hair accessories (hairpins, hairbands)